Folli Follie was born from the desire to create a real “accessory jewellery” so the first shops were entirely dedicated to the sale of small charming objects for men and women. The first historical site is located in Mantua, in 1970, where the path of the brand in the fashion world started. Followed by the Brescia, Verona, Bologna and Riccione shops. Today the continuous innovative spirit leads Folli Follie to renew the shops with particular attention. A new architectural and meaningful format sees the birth of a flexible space that adapts well to the new requirements of the brands. The men’s collections find their space with totally independent boutiques. New corners are made, dedicated to the brands and fully adaptable to their brand identity. New collaborations with other Italian big players were established to share know-how and potential. The project of Bologna is the proof, here Folli Follie joins Ratti boutique, with corner areas dedicated to the most important brands. In this partnership context is positioned also the opening of Lagrange 12 in Turin, a collaboration of the Galli family and Gianni Peroni. With eight physical boutiques and an online store, Folli Follie fully represents a complex structure that establishes the natural transition from retail to a luxury “brand” with an international taste.