History
The brand’s origin
Folli Follie is a fun play on words in which all the creativity of imaginative language born in the ‘70s and ‘80s, providing inventive and delight, experimentation and research.
The playful symbol of the first sign of the store, the Magpie represents the company’s spirit: on the one hand, to search and propose unique and precious objects, strange and brilliant, on the other, pinching, picking, stealing with timing and intuition objects that shines, to customers the privilege of owning them.
History
In the ‘70s, Lucia Galli’s creative mind joins the entrepreneurial spirit of her husband Giuseppe. The couple, attracted by an unexplored potential market, based on the selection of high quality accessories, decided to open the first Folli Follie in Mantua. In the same period the most important relationships with fashion houses are sealed, in particular the one with Prada Group. Between ’80s and 2000 with the openings of Brescia, Verona, Bologna and Riccione, shops have been structured to give space to a broader selection of products becoming a true multi-brand boutique.
Over the years the family creates structural codes that give Folli Follie a strong and distinctive connotation: focus on customer, highly professional staff, recognizable packaging, accuracy in the exposition of products. Today, Francesco Galli, son of Lucia and Giuseppe, considering the importance of being always on trend with the times, has conveyed Folli Follie to innovation, while respecting the original values.